Fat Loss 4 Idiots Secret

Wednesday, September 30, 2009

The Nutrisystem Diet and Who Created It?

By Jesse Regan

With all the diet programs and weight loss trends that are abundant in the market today, how do you know which one to choose? After doing research, you see that the Nutrisystem diet is just one of them. If you want something that is simple and if you do not have the time and energy to count calories, plan the meals, shop for the food, cook it and size the portions before you eat them, then the NutriSystem Diet is the perfect choice for you.

How does it work? The NutriSystem Program gives you a list of a variety of food available to choose from, suited for even the most discriminating palate. Once you have picked your choices, they deliver a month's worth of the food in ready-to-cook pouches. You just pop them in the microwave and in a snap you are good to go. Each delicious meal is pre-portioned and the calories calculated according to the system that will enable you to lose the specific amount of weight you want. You get all this with no bother on your part.

So who is the genius that came up with this system? Well, a Horsham, Pennsylvania-based company called NutriSystem, Inc. is actually responsible. Founded in 1972, NutriSystem, Inc. started out by developing a liquid protein diet program. After a barrage of similar products hit the market, NutriSystem, Inc. decided to stop the program and develop something else. They did a lot of trial and error before they decided to open up a chain of weight loss centers wherein the customers would come in, be weighed in and then prescribed pre-packaged portion-controlled meals to bring home.

The company filed for bankruptcy in the early nineties. But come 1999, they reopened their doors, shifting their program to become an online meal delivery service. They hit pay dirt with this program, which they then developed in the NutriSystem Diet. They expanded the program further in the early 2000s and made it possible for customers to do their ordering over the phone instead of just online.

NutriSystem Inc.s next brainchild was to extend their key demographics to include male and older customers. This caused the program to boom, as it acquired more customers. In the year 2008, NutriSystem Inc. renamed the program to NutriSystem Advanced. They then created a partnership with the popular television-marketing program that airs its 90-minute infomercials, QVC.

What sets this company apart from the others is that in its advertising and marketing strategies, they made a point not to hire celebrity endorsers. Instead, they focused on real women living normal lives. This made its consumers " who are mostly women " have more realistic model and inspiration to continue with the program and losing weight. For someone who is too lazy or even unable to really take time to exercise, and for those who think that depriving themselves in order to lose weight is a really bad idea, enrolling in the NutriSystem Advanced Diet Program is the best way to lose all that extra weight, with no hassle at all.

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