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Monday, January 18, 2010

Organic Fair Trade Coffee: An Explanation

By Ali Bautista

Upon hearing the phrase "Organic Fair Trade Coffee, " images of hippies and socially conscious celebrities come to mind, all probably wagging a finger. However, these probably aren't the best advocates for the term, which simply describes a quite worthwhile cause. But how do you know which coffee to buy and where it's available for purchase?

What does it mean?

Well, the idea behind this movement is to make sure that coffee farmers around the world are simply paid a reasonable rate for the beans they grow. Many of these farmers work 100 hours a week, only to come home with barely enough to feed their family. Considering the amount money we're willing to pay for a latte these days, it's nothing short of a travesty that the hardworking, farmers who produce the beans are being swindled.

What To Look For When Purchasing

You probably already know the answer to this, but just in case you don't, all certified coffee comes with the official stamp of approval, which features a man holding two coffee baskets along with the word "CERTIFIED." It's as simple as that. Now, the next time you're quenching that thirst for a cup of the strong stuff, keep an eye out for that logo. Consider it just one extra step you make before your purchase.

Where?

Nowadays, just about every major supermarket carries at least one certified brand; it's just a matter of flipping some bags over to check. If you patronize a smaller market that does not carry it, it's probably just a matter of making a request to the staff. Now, even the most common of all shops offers it up. Yep, every Starbucks will serve you certified coffee upon request.

So, hopefully, these words have offered a bit of revelation on the idea being Organic Fair Trade Coffee -- not just to the particularly unfair treatment of hardworking farmers with no way to stand up for themselves, but to just how easy it is to at least not support this kind of treatment. Maybe, now, you'll even be able to share this knowledge with a friend or relative. - 17274

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