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Sunday, August 2, 2009

The Truth About All These Dr. Perricone-Acai Berry Endorsements

By Travis Van Slooten

You may recently have seen companies claiming a Dr. Perricone acai berry endorsement of their product. But most celebrities are hesitant to endorse a product and Dr. Perricone is even less likely to do so since he has his own product line. Because of his numerous appearances on Oprah and the following he has attained because of those appearances, Dr. Perricone has become a target celebrity for many scam companies. They use his likeness or his support of the acai berry to get more visibility for their product. So what is the truth behind the apparent link between Dr. Perricone and acai berry and why are so many companies jumping to claim his support?

Why Dr. Perricone?

Some of you may ask who Dr. Perricone is and why companies are scrambling to put his name out on their products. Dr. Nicholas Perricone is a dermatologist and anti-aging specialist who has his own line of skin care products and has published several books on such topics as health, beauty, and wellness. Oprah fans are sure to recognize him as he has made appearances on the popular talk show quite a number of times already. In fact, part of his image as a celebrity doctor can be attributed to these guestings on Oprah. His qualifications as a doctor and his popularity as a tv personality lends credibility to whatever product he chooses to endorse.

What Are Companies Claiming?

Companies which have questionable business practices do not hesitate to use the image of Dr. Perricone to boost their own brand's popularity and sales. It is not uncommon to find claims like "acai by Dr. Perricone" or "Dr. Perricone-acai berry choice" falsely advertised in websites. Any company that resorts to these strategies in promoting their acai supplement is stretching the truth a bit too far, and therefore cannot be trusted.

So what really is the Dr. Perricone - acai berry connection?

There is none as far as endorsing specific acai supplement brands is concerned. Dr. Perricone does however, believe in the acai berry's potential health benefits and touts it as one the most nutritious fruits that can be found. And because he is an anti-aging expert, he has also studied the possible effects of consuming acai berry to aid in delaying the aging process. The fact that Dr. Perricone is convinced of the acai's potential has driven acai promoters to use his name in marketing their brands.

The bottom line is that Dr. Perricone has no connection to any acai berry products. If you find a company making that claim, there is always a chance they are simply looking for quick business for their scam. Considering how dutifully the lawyers from Harpo have been pursuing companies in violation of the law, it is likely you will see fewer companies making these false claims. In the meantime, any Dr. Perricone acai berry connections you see advertised by a company are a red flag and reason enough to stay away. - 17274

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