Buying Brita Water Filters? Here are 2 Important Points You Need to Know.
Brita water filters are quite often the first choice of most people when they think of buying a water filter. Not surprisingly, Brita is the best selling water purification system in the world today. Now, my question is " Is Brita the best choice available for customers today?
As someone who has spent a lot of time studying water purification and analyzing the different types of water filters available on the market, I have two important points to make about Brita water filters. So read this article very carefully, if youre someone who is contemplating buying a Brita water filter.
Brita has two types of water filters " pitchers and faucet filters. These two types of water filters are quite affordable. A significant unique selling proposition for Brita, I must say. People from all walks of life are able to afford them as these water filters are fairly cheap. Now, on to my first point.
Although, the initial investment as far as Brita water filters are concerned is very low indeed. Their pitcher model costs just under $30 and their faucet model costs just under $40. However, the initial cost of filters is deceiving to the uninformed. You also need to take the ongoing costs, or the maintenance costs, into consideration as well. These costs are known as the backend costs as opposed to the front end costs. Ill give you an example.
A Brita pitcher filter cartridge sells for about $8. The cartridge is capable of producing about 10 gallons of pure water after which the filter should be replaced. Similarly, a filter cartridge for the Brita faucet filter costs about $20. It is capable of producing up to 100 gallons of pure water after which it should be replaced.
Now, depending on the size of your family and your daily water consumption, you can do the math. Even if you consume only two gallons of water every day, the cost per gallon, as far as Brita water filters is concerned, is somewhere in the range of $0.20 to $0.25. This is way more than the average cost per gallon of their competitors, which lies in the range of $0.08 to $0.15. So, my point is " these water filters are definitely not the cheapest on the market.
Now, let me make my second point.
When it comes to efficacy, I have a major bone to pick with Brita water filters. These filters, though certainly effective to some extent, are not capable of removing contaminants like volatile organic compounds, cysts, certain types of pathogens, and some harmful byproducts of chlorine. Conversely, Britas competitors like Aquasana produce water filters that are capable of removing all these contaminants.
So, where does this leave you, the consumer? It looks quite clear on me end. When it comes to water filters, Brita water filters are not the cheapest and they are certainly not the most effective either. So, what I want to say is very simple. Do not go by popular perception. Learn about the different types of water filters available on the market, their efficacy, cost, and all other related factors and then make an informed decision. - 17274
As someone who has spent a lot of time studying water purification and analyzing the different types of water filters available on the market, I have two important points to make about Brita water filters. So read this article very carefully, if youre someone who is contemplating buying a Brita water filter.
Brita has two types of water filters " pitchers and faucet filters. These two types of water filters are quite affordable. A significant unique selling proposition for Brita, I must say. People from all walks of life are able to afford them as these water filters are fairly cheap. Now, on to my first point.
Although, the initial investment as far as Brita water filters are concerned is very low indeed. Their pitcher model costs just under $30 and their faucet model costs just under $40. However, the initial cost of filters is deceiving to the uninformed. You also need to take the ongoing costs, or the maintenance costs, into consideration as well. These costs are known as the backend costs as opposed to the front end costs. Ill give you an example.
A Brita pitcher filter cartridge sells for about $8. The cartridge is capable of producing about 10 gallons of pure water after which the filter should be replaced. Similarly, a filter cartridge for the Brita faucet filter costs about $20. It is capable of producing up to 100 gallons of pure water after which it should be replaced.
Now, depending on the size of your family and your daily water consumption, you can do the math. Even if you consume only two gallons of water every day, the cost per gallon, as far as Brita water filters is concerned, is somewhere in the range of $0.20 to $0.25. This is way more than the average cost per gallon of their competitors, which lies in the range of $0.08 to $0.15. So, my point is " these water filters are definitely not the cheapest on the market.
Now, let me make my second point.
When it comes to efficacy, I have a major bone to pick with Brita water filters. These filters, though certainly effective to some extent, are not capable of removing contaminants like volatile organic compounds, cysts, certain types of pathogens, and some harmful byproducts of chlorine. Conversely, Britas competitors like Aquasana produce water filters that are capable of removing all these contaminants.
So, where does this leave you, the consumer? It looks quite clear on me end. When it comes to water filters, Brita water filters are not the cheapest and they are certainly not the most effective either. So, what I want to say is very simple. Do not go by popular perception. Learn about the different types of water filters available on the market, their efficacy, cost, and all other related factors and then make an informed decision. - 17274
About the Author:
William Lin CPA is passionate about health through high quality water sources. Concerned about the connection between the water you drink and your health? Visit William's site at Pure Filtered Safe Water and see his research for FREE.
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