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Wednesday, October 14, 2009

Looking Back and Ahead with Coffee Shops and Franchises

By Damian Papworth

If you want to trace the history of coffee shops in the world, you will need to go back a good five hundred years. In those days, while locals gathered in Mecca, Imams were concerned about the negative consequences which might arise from so many citizens meeting together. Coffee shops were already a force that could not be ignored. Their popularity and influence on society has only increased over five centuries. English monarchs were worried about them in the 1800s; musicians and hippies gathered in them in the 1960s; today just about everyone passes through the doors of a coffee shop every month.

Today, coffee shops are something of an amalgam of all these different incarnations throughout history. They can be the place for two friends to meet and chat away from the noise of a pub. They can be a place for enjoying coffee at it best while getting some work done. They can also be an informal office of sorts for all the nontraditional employees of the world. Many of the work-at-home types would prefer to retain a part of the social element lost when they left the office.

More than anything, what separates the coffee shop of the present time and those from even twenty years ago is the quality of the coffee itself. The highest quality of coffee is now readily available because of improved techniques in cultivation and storage, as well as faster methods of transportation. In other words, the greatest coffee in the world is available almost anywhere in the world.

For investors considering putting money into a franchise, coffee shops are one of the businesses that are likely to succeed. Looking at the profitability of domestic and international coffee suppliers, the numbers are encouraging to any investor. While the trend began with high quality coffee in a comfortable environment, the role of specialty drinks has definitely increased. Elaborately designed coffee beverages which could rival specialty cocktails in complexity are now pulling in considerable prices with an excellent profit margin.

To see the opportunities for different coffee shops in your area, check out some key corners in a business district nearby. There are brands ready to make an immediate impact.

Anyone looking to open a coffee franchise should have the ability to create a welcoming, interesting atmosphere. Whether it?s putting together a series of events or getting the right staff to work for you, the right feeling in your coffee shop makes all the difference. You might want to consider live music or spoken word performances as ways to attract attention.

Setting the right tone for your caf? is important, as it will become a social center before you know it. Customers of all ages should feel welcome, from teens who aren?t ready for the pubs to anyone looking for a lively, relaxing place.

The opportunity for coffee franchise owners doesn?t end there. Once you have established a presence in the community, you should feel comfortable bringing another good business to the same community. - 17274

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