Fat Loss 4 Idiots Secret

Friday, July 31, 2009

What You Know About Dr. Oz and Acai Berry May Not Be True

By Travis Van Slooten

If you are wondering what the Dr. Oz acai berry connection really is, you're not alone. Recently, many companies which sell acai berry supplements have been using Oprah or Dr. Oz as celebrity endorsements. But if you know anything about celebrities, you know that they do not take their endorsements lightly. As many people have discovered, these endorsements are completely fabricated and based upon some very loose connections between celebrities and acai berry products.

What is the Myth?

While celebrities are often very careful about having their names tied to any product they don't really believe in, these supplement companies find it easy to make statements like "as seen on Rachael Ray" or "as endorsed by Dr. Oz" to make it appear that these tv personalities are really backing up their product. If you come across any site or company using this marketing strategy, by all means leave that site and don't look back.

So is There a Connection?

The truth is, there is actually a Dr. Oz - acai berry connection. In fact, acai berry tops Dr. Oz's checklist for foods that are good for anti-aging. This is because the acai berry contains the highest levels of antioxidants among all fruits. Still, it doesn't justify how some unscrupulous individuals think nothing of using Dr. Oz' name give their brand a boost. While Dr. Oz does believe in what acai berry can do, he does not endorse any specific brand. More importantly, he does not mention of any acai berry diet plan that will help aid in weight loss.

What Happens Now?

The biggest thing that has been done is an open statement by Oprah and Dr. Oz that they have no connections with any acai products. While they confirm that the Dr. Oz and acai berry connection exists, it is only between the celebrity doctor and the fruit itself. Harpo, Oprah's company, has also begun pursuing offending companies legally. Lawyers from Oprah's company have made it clear that they will not tolerate any companies using their endorsement.

You should avoid any company that claims to have ties to Dr. Oz through their acai berry product. They are already displaying to you that they have shady credibility. They may be a company looking to quickly take as many peoples' money as possible, or they may just be trying to exploit celebrity popularity in order to sell their product. Either way, any company claiming a Dr. Oz -acai berry connection to their product is not worth wasting your time with! - 17274

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